Front Page Subscribe
Inside Harp Advertise
This Issue Contact Us
EDITORIAL CALENDAR:
ISSUE .CLOSE .ART .NEWSTAND
#1 FALL .07.06.01 .07.13.01 .08.27.01
#2 WINTER .09.24.01 .10.01.01 .11.26.01
#3 SPRING .12.17.01 .01.03.02 .02.21.02
#4 SUMMER .03.22.02 .04.03.02 .05.23.02

DIMENSIONS:
SIZE .WIDTH .DEPTH
Full pg spread (Bleed) .17 1/4" .11"
Full pg .7 3/8" .10"
Full pg Bleed .8 3 /4" .11 "
2/3 pg Vert. .4 1/2" .10"
2/3 pg Vert./bleed .5 1/2" .11"
1/2 pg Horiz. .7" .4 7/8"
1/2 pg Horiz./bleed .8 3/4" .5 3/4"
1/2 pg Vert. Island .4 1/2" .7 1/4"
1/2 pg Vert. .3 1/2" .10"
1/2 pg Vert./bleed .4 1/2" .11"
1/3 pg Horiz. .4 1/2" .4 7/8"
1/3 pg Vert. .2 1/4" .10"
1/3 pg Vert./bleed .3 1/8" .11"
1/4 pg Horiz. .4 1/2" .3 3/4"

BINDING: Saddle-stitch
TRIM SIZE: 8 1/2" x 10 3/4"
BLEED SIZE: 8 3 /4" 11"
LIVE MATTER SIZE: 8" x 10 1/8"
LINE SCREEN: 133
BLEED ADS: No additional charge
SAFETY: 1/4"

-------------------------

GUIDELINES:
Line screen: 133 LPI. RRED (right reading emulsion side down). All supplied film should be .004 dimensionally stable, static free. Film should contain four centerline registration marks located 1/4" outside the image area. Film should be in exact registration per these marks. A 1/4" safety margin is required for final trim for live copy. Material other than negative film is subject to production charges. We do not accept ads submitted on computer disks. Sorry.

INKS AND DENSITY:
Follow SWOP specifications, but total ink density must not exceed 280%. The maximum screen tone value for any color should be 95%. A value of more than 95% should be made solid. Highlight value should be no less than 2%.

FOUR COLOR:
Supply one progressive proof, chromalin color key, publication grade preferred.

BLACK/WHITE ADS:
Supply film negative with contact positive for proofing.

BLACK PLUS ONE COLOR ADS:
Supply one progressive proof or chromalin color key. All PMS colors, unless otherwise noted requested/approved will be matched with process (CMYK) colors.

AD PRODUCTION:
Please contact us for a quote for creating an ad for you.